Select Location
Select Condition
Select Location Type
From $3.45
Original: $9.85
-65%E-Marketing—
$9.85
$3.45The Story
Treats the subjects as traditional marketing with a twist: the internet and other technologies have had a profound effect on the ways we do business. This has resulted in new business models. Stressing product, pricing, distribution and promotion, the authors have looked at many practices not covered in previous editions.
Description
Treats the subjects as traditional marketing with a twist: the internet and other technologies have had a profound effect on the ways we do business. This has resulted in new business models. Stressing product, pricing, distribution and promotion, the authors have looked at many practices not covered in previous editions.
